What is Digital Marketing
Digital marketing encompasses various online strategies and tactics aimed at promoting products or services, building brand awareness, and driving sales.
Website Optimization
SEO Search Engine Optimization
Content Marketing
Analytics and Measurement
What are keywords
On the basic level they are key terms website users enter to find what they are looking for. On the more strategic level they are words that help users and search engines (Google, Bing, ChatGPT?) determine the content on your website or social platform. It may seem smart to opt for keywords that receive the highest volume of searches. Though the best digital marketing strategies include a mixture of keywords.
Broad keywords(Think General use “Plumbing service”) keywords are often searched for the most
long-tail keywords(Think phrase “Plumbing service for sink leak”) usually have a higher chance of conversion.
Is email marketing still effective
Email marketing offers many advantages. When used properly, it can:
leverage sales
generate new customers
help in Customer retention
The potential of email marketing is further highlighted by its high ROI and cost-effectiveness, with studies suggesting that email marketing can be up to 40 times more effective than social media
How to measure successful marketing
- Website Traffic:
- Website traffic is a fundamental KPI that measures the number of visitors to your website over a specific period.
- Brands track total visits, unique visitors, page views, and traffic sources (organic search, direct, referral, social, etc.).
- Increasing website traffic indicates improved visibility, brand awareness, and audience engagement.
- Conversion Rate:
- Conversion rate measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
- It’s calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
- A high conversion rate indicates effective marketing campaigns and optimized website performance.
- Return on Investment (ROI):
- ROI measures the profitability of digital marketing initiatives by comparing the revenue generated against the costs incurred.
- It’s calculated by subtracting the marketing costs from the revenue generated, dividing by the marketing costs, and multiplying by 100.
- Positive ROI indicates that marketing efforts are yielding a profitable return, while negative ROI suggests the need for adjustments or optimization.
- Customer Acquisition Cost (CAC):
- CAC measures the average cost of acquiring a new customer through marketing efforts.
- It’s calculated by dividing the total marketing costs by the number of new customers acquired within a specific period.
- Lowering CAC indicates efficient marketing spend and improved acquisition strategies.
- Engagement Metrics:
- Engagement metrics measure the level of interaction and involvement of users with your digital content and channels.
- Common engagement KPIs include likes, shares, comments, retweets, click-through rates (CTRs), time spent on page, bounce rate, and social media engagement rates.
- Higher engagement indicates that your content resonates with your audience and encourages interaction and participation.
Can my business benefit from Digital marketing
In today’s dynamic business landscape, the importance of digital marketing cannot be overstated. Despite the wealth of data and success stories from other brands, some companies still question the necessity of investing in digital marketing initiatives. However, it’s crucial to recognize that without a strategic digital presence, businesses risk being overshadowed by competitors and overlooked by their target audience.